Year of Technological Breakthroughs

Participants of the Arcona Ecosystem already possess more than 6000 digital land plots! This New Year, your exciting AR projects will come to life in these territories, bringing joy to the viewers and benefit to their creators.

The past year was a time of technological breakthroughs in different spheres for our development team. We have released our very own computer vision library – ArconaCore. Experiments with the most advanced achievements in applied mathematics, SLAM systems and artificial neural networks allowed us to create algorithms that ideally match the requirements of our platform for remote positioning of AR objects. In terms of accuracy and speed, they have surpassed top analogues, such as OpenCV and PCloud, in many ways. ArconaCore allows us to digitize the surface of the Earth automatically, so that you can easily place your 3D content anywhere in the world.

Our GIS team has created a unique map of Arcona’s Digital Lands. Each plot for sale is tied to its geographic coordinates and takes into account the uniqueness of the real landscape. It means that the digitized territories of Arcona are located only in those places that are convenient for locating AR projects. These are open squares and streets with good visibility and high foot traffic. Right now, our specialists are working on the Digital Land cost estimation algorithms. Using the principles of geoinformatics and geomarketing, they were able to determine and rank a number of parameters that affect the cost of the land plot such as: proximity to city landmarks, the number of pedestrians, living standards of the population, urban density of the city, etc. This algorithm will help the Digital Land owners to set the proper value on their plots for resale.

Last fall, Arcona Marketplace – the main marketplace for Digital Lands – was launched. In just four months, thousands of plots worth a total of about 400 thousand tokens were sold. Already, almost a thousand participants have become Arcona landowners. According to the activity of bidding, the token of the Digital Land ARDL is commonly seen in the top five among the non-fungible tokens (NFT) on Etherscan.

In the coming months, the user functionality of Arcona Marketplace will be significantly expanded. There will be the opportunity to trade various digital assets among users – land, content, ARCONA tokens. Already, we are developing optimal schemes for alternative fiat calculations between ecosystem participants and viewers of AR projects. In addition, there will be options to sell Arcona’s digital assets on external sites.

Soon, we will present the most exciting development of the year – AR Viewer. All main algorithms have already been successfully ported and are undergoing final testing. The user application includes maximum positioning accuracy and high quality content display. However, due to the utilization of original algorithms, our engineers note a high level of resource consumption of the app. Over the next month, they will be working on increasing app efficiency. The first version of AR Viewer will be released for iOS devices with a basic set of content, which you can immediately place on your land plots. After open beta testing, an application for Android will be developed, and then we will work on adapting the software to various augmented reality headsets.

Overall, the coming year for Arcona will be a time of large-scale development of partnership programs with projects that are close to us in spirit and business goals. We already have agreements with a number of real estate, digital advertising, and interactive content companies. Now there are active negotiations with manufacturers of mobile devices and 5G communication operators, including Huawei, HTC, and Samsung.

A new era of the Arcona Ecosystem development is upon us. We are completing the launch of the main platform components and are taking steps towards global expansion of the project. The Arcona brand is already registered in the EU, China and Russia. In the near future, we plan to launch various AR projects, introduce affiliate programs, and will continue working towards increasing our user base significantly.

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