Make bets to unicorn

Investments in technological start-ups are one of the best options for investments, because the potential return here is hardly limited. The main thing is to find your unicorn and make bets in time.

So how is it competent to choose a truly winning project?

The right startup is, above all, a brilliant idea. One that can turn not only upside down the market, but the whole world. The idea itself may sound absolutely fantastic, but should have a concrete practical application – to bring real benefits and benefits to millions of people.

Remember the history of Oculus: in August 2012, a small and few famous startup presented on Kickstarter peddling its first prototype virtual reality helmet with a full immersion. As Palmer Lucky himself, the founder of the project, assures, he only expected to pay back the cost of parts and his own costs, but people suddenly believed in the fantastic idea of a new gadget. Fees exceeded $2.5 million! And two years later, Facebook believed in the project, paying the company $2 billion.

Indeed, innovative projects can become a strong competitor for serious corporations, as inert giants cannot quickly introduce original unexpected ideas and fundamentally change strategy. They tend to only catch up with innovative start-ups or buy up, which is also not bad for investors.

Here are just a few landmark facts. One of the biggest investors in AR remains Facebook, which has already bought 11 AR/VR companies including Oculus VR, Surreal Vision and Pebbles. Nor does Google, in whose list of acquisitions Quest Visual, Skillman & Hackett, Eyefluence and Owlchemy Labs. In 2018, Google made very serious investments in AR, financing the neural interface technology CTRL-Labs and cloud AR technologies Ubiquity6. In total, these companies last year attracted $28 million and $35 million respectively. Apple became interested in augmented reality in 2015, buying back the creator of Metaio ‘s free mobile AR browser. Next on Apple ‘s list was Flyby Media, followed by Vrvana and SensoMotoric Instruments. Apple ‘s latest acquisition was Akonia Holographics, which creates lenses for AR glasses.

What makes a startup successful and potentially profitable? Of course, a cohesive team that is genuinely passionate about its idea. And if the team has worked for more than two years and boasts implemented projects, satisfied users, good earnings and impeccable reputation, such a project can definitely be trusted.

A promising startup is not only a romantic desire to change the world, but also a pragmatic approach to business. Detailed business plan, clear development strategy for several years ahead, understanding of the market and its client – the main criteria of professional and mature team. It is such start-ups that investors trust. And if the project already has a good investment history, it is another sign that you are investing in a reliable and stable project

Finally, as practice shows, start-ups become the most profitable, which have found a place in fast-growing markets and develop the most relevant technologies. Their business is growing rapidly on the overall rise of the market, and is rapidly paying dividends. According to PwC research, the TOP-8 most breakthrough technologies that will fundamentally change global markets in the coming years include AR/VR, blockchain and artificial intelligence. Thus, already now the value of the AR market is $3.5 billion, in a year the number of users of this technology will grow to a billion, 70% of consumers believe that AR technology is not only interesting, but can also bring them real benefits.

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